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Skills & Experience

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Anchor 1

Branding

Project Management & Platforms

SEO

Trade Show Collateral

WordPress/Webflow

Award Submissions


 

Marketing

Editing

Advertising

Training Materials

MS Office Suite

Qualtrics

                   

Copywriting 

Social Media

Blogging

Public Relations

Adobe Creative Suite

AI Content Development

Skills
Certifications
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Honors & Achievements

Nominated for a Rock Honors award (highest award in the Rock Holdings Family of Companies)

Recipient of the Samuel and Elizabeth Campbell Memorial Scholarship (2008)

                                               

Education

Michigan State University

Bachelor of Arts in Journalism

Minors in Biology,

Human Physiology

Other Interests

Owner/Artist

Celtic Crow Studio

1996-current

 

Specializing in acrylic wildlife art, jewelry metal work, and tooled leather accessories

Senior Content Strategist/Copywriter - MetLife
Remote (based New York, NY)
 
Provide the MetLife Group Benefits team with copywriting/editing services, strategy, and content guidance
  • Develop attention-getting B2B and B2C communications for multiple product lines, adjusting tone and content to align with major brand customers

  • Work closely with internal stakeholders and agency partners to ensure content is accurate, on brand, optimized, and effective

  • Use and help refine usability features for multiple AI platforms including Microsoft Copilot and Adobe Typeface

  • Develop communications strategies and content (such as email, landing pages, blogs, and web pages) for multiple Agile-based teams and initiatives

  • Create original video scripts for internal events as well as for new and existing major clients

  • Ensure MetLife's brand, tone, and current campaign messaging are reflected in new and ongoing communications

 
Senior Copywriter - Evisort
Remote (based in San Francisco, CA)

 

Developed B2B and B2C content for legal tech SaaS innovator based in Silicon Valley.

  • Produced original marketing content including case studies, blogs, and emails/nurture campaigns.

  • Managed social calendar and generate daily posts from new publications, events, and evergreen content.

  • Strategized for and generate industry conference materials including pre- and post-event social posts, emails, landing pages and other touchpoint pieces.

  • Developed content for new website and brand-launch pieces.

  • Wrote, edited, and updated premium content to align with new brand's tone of voice.

  • Worked with stakeholders to develop business and technical content for international award submissions.

  • Created press around rebrand launch activities (incl. Nasdaq billboard and interviews with industry media).

  • Generated and submit content for industry awards.

Senior Content Writer II - Protective Insurance
Remote (based in Cincinnati, OH)

 

Developed B2B and B2C content for businesses, partners, and consumers in the insurance and annuities industry.

Worked primarily within the firm’s new retirement channel, creating print and digital content for Protective, Edward Jones, and Concourse Financial Group lines of business.

  • Collaborated with strategists and design team to ensure pieces are accurate, on time, and on brand.

  • Created new messaging platforms for Concourse Financial Group and for Protective/Edward Jones 30th anniversary campaign.

  • Produced white-labeled informational pieces for financial advisor personalization and distribution.

  • Developed content for all phases of conference and webinar development/execution.

  • Liaised with compliance, sales, and marketing team to ensure publications were engaging and adhered to legal guidelines 

  • Generated excitement around customer and partner events through email campaigns and event-specific materials

 
Senior Copywriter - Amrock Inc. and Nexsys Technologies
Detroit, MI & Remote

 

Created and edited a wide variety of B2B and B2C marketing materials for Amrock and Nexsys Technologies, fintech firms within the Rock (formerly Quicken Loans) Family of Companies.
 

  • Web copy 

  • Blogs and social posts

  • Email (communication and campaign, SMS/portal notifications, landing pages

  • Ad concepts & copy

  • Video scripts

  • Long-form content

  • Industry event materials

  • Surveys

  • User manuals

  • Press releases


Collaborated with strategy, A/V, and design teams on content strategies. Advised on content strategy and best SEO practices. Monitored content to assure accuracy and consistency in tone and messaging across all media.
 

Established tone and copy standards for the Nexsys brand and developed leader and brand messaging for internal and external publication.

 

Wrote articles, blogs, and quotes on behalf of leaders for professional publications.

Produced and refined direct marketing communications (including A/B testing options) for successful email/SMS campaigns.

Created leader bios for use with website, award submissions, and professional publications.

Mentored interns, working with them to improve writing and marketing skills across all channels.

 

 
Senior Copywriter - Concentrek Group
Toledo, OH

 

Developed content for all agency clients (medical/dental, automotive, non-profit).

Wrote and edited copy for new websites. Refined/updated copy for existing clients based on SEO optimization, client and industry best practices, and updated research.

Created web, video, and digital content for new agency SaaS offering.

Produced press releases and editorial content for clients for use in professional and trade publications.

Copywriter/Marketing Specialist - Artonic Inc.
Tecumseh, MI

 

Copywriter/Content Marketing Specialist for a digital marketing agency, my ongoing projects included creating web content, blog posts, social media updates, and other marketing components tailored specifically to my clients' needs.

 

Researched and developed premium, search-engine optimized content for successful inbound marketing campaigns - including landing pages, tip sheets, ebooks, and infographics - designed maximize clients' presence in online searches. 

 

Served as the marketing lead on several regional accounts - overseeing ongoing communications, monthly reporting, and exploring areas for growth. 

  • Redefined link-building strategies. Continuously researched and connect with sources to improve client's online visibility.

  • Connected with local and professional media to promote client events and blogs written on client's behalf.


Pitched content and ideas to local and trade media to secure publication for articles produced on client's behalf.

Communications Director/Copywriter - Fruchtman Marketing
Toledo, OH

 

Developed creative copy for all client, internal, and pro bono accounts.Projects included websites, social media, press releases, radio/TV scripts and talking points, newsletters, direct mail, advertising, and signage

 

Pitched stories to national trade media and regional media to publicize client’s news and events. Created and refined client branding/marketing initiatives. Developed and implemented new marketing and public relations initiatives.

Streamlined the internal copy scheduling process, resulting in nearly 100% on-deadline copy production.

Automotive Marketing Specialist - Pontiac Division Suppliers

 

Managed all facets of a national retail sales recognition program and produced all publications for the fleet account. 

 

Writer/Editor - Engravers Journal Magazine

Brighton, MI

Developed, wrote, and edited articles for a bimonthly trade magazine, including technical articles and product reviews. Managed and recruited freelance writers.

Great communicators know how to craft a story. They make it real. They make it relevant. They make it compelling. Business communications is more than writing - it's creating a voice that captures an audience and keeps them listening.

 

I  help people and organizations find their voice and craft their stories.  How should we tell yours?

 

 Let's talk.

734.652.0033

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